Many big brands spend millions of dollars on marketing campaigns to attract new users by adopting techniques like influencer marketing, paid advertising, and social media marketing. Even with spending a lot of money on this, they don’t attract potential customers to a good extent. The main reason for this is to forget the simple concept […]

Introduction  These days, it’s become common knowledge that ASO is the need of the hour for the app market. A tremendous rise in smartphones has led to an intense competition between apps. There are hundreds of apps in each category and they now have to fight for their place and to get downloaded. The main […]